For instance, people are bombarded along EDSA with too much information, at times irrelevant to them. En masse, then, facial recognition looks to be a way off and will possibly never be accepted because of privacy concerns. With built-in cameras, the mannequins can help marketers gather demographic information, like age, gender and race, about those eyeing their products. Retailers including Bennetton reportedly have employed the dolls. If we feel the ad does not fit in our lineup of content, we outright reject and do not include it since we want the attention of passengers.
Check out some of these efforts below.
Tech start-up uses facial recognition for 'meaningful' ads
While customer loyalty might be the first opportunity, individual adverts, targeted through facial recognition, could be arriving sooner than you think. By Adrianne Pasquarelli - Yesterday. Watchdog warns over police database of millions of facial images. People had to opt-in to view the work but only women were allowed to see the full second ad. Welcome to Rappler, a social news network where stories inspire community engagement and digitally fuelled actions for social change.